Visit Qatar - Social Media Campaign (Concept)
Project Overview
This project is a conceptual Instagram carousel campaign developed for Visit Qatar, positioning Old Doha as a culturally rich and visually immersive destination.
The content guides viewers through key locations including the National Museum of Qatar, Msheireb Downtown, and Souq Waqif, using a blend of documentary-style and editorial imagery to construct a cohesive visual narrative.
The campaign moves away from traditional landmark-focused tourism content, instead presenting Old Doha as an experience shaped by mood, rhythm and everyday detail.
Strategic Approach
The campaign is designed to increase organic reach and discoverability by leveraging high-quality, visually distinctive content optimized for Instagram’s Explore page.
The carousel format is used to encourage deeper engagement through sequential storytelling, increasing dwell time, saves, and shares.
Each slide is structured to function both independently and as part of a broader narrative, balancing visual intrigue with cultural context to sustain audience attention.
Objective of the Project
To increase discoverability and engagement on Instagram through visually compelling, editorial-style content designed to drive saves, shares, and swipe-through behaviour, while positioning Old Doha as a culturally immersive destination.
Tools & Equipment Used
Camera: Fujifilm XT30 II
Editing: Adobe Lightroom
Design & Layout: Canva / Figma
Mockups & Presentation: Adobe Illustrator / Canva
Platform: Instagram (Carousel format)
Content Strategy & Distribution
Primary Platform: InstagramFormat: Carousel (8–10 slides)
The content is structured to:
Increase saves and shares
Improve Explore page visibility
Encourage swipe-through behavior
Execution focuses on a strong visual hook in the first slide, followed by a seamless narrative flow across the carousel to maintain engagement.
Sample Caption
A walk through Old Doha, one frame at a time. From quiet museum corridors to the vintage charm of Souq Waqif, this route captures the rhythm of the city.
Swipe through for a visual itinerary blending history, architecture, and street life.
Save this for your next Doha visit.
#VisitQatar #OldDoha #SouqWaqif #Msheireb #QatarTourism #DohaNights #TravelCarousel #VisualStorytelling #EditorialPhotography #ExploreDoha #MiddleEastTravel #TravelInspiration
Key Skills Demonstrated
Content Marketing Strategy
Social Media Campaign Development
Platform-Specific Content Optimization
Audience Engagement Strategy
Editorial Copywriting
Visual Storytelling
Photography and Composition
Editing and Colour Grading
Creative Direction and Aesthetic Curation
This project demonstrates an understanding of how algorithm-driven platforms prioritise content, combining editorial creativity with performance-focused execution.
