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Tuwaiq Sculpture Symposium - Freelance
Project Overview

This project was produced for Riyadh Art under the Royal Commission for Riyadh City as part of the Tuwaiq Sculpture Symposium, a large-scale public art initiative bringing together international artists.


The work focuses on documenting the sculptural process, artist interactions, and the transformation of raw material into finished installations, translating craftsmanship and scale into a visually engaging, narrative-driven format.


My Role

  1. Captured on-ground content including artist interactions, sculpting processes, and environmental storytelling

  2. Supported editing using Adobe Premiere Pro, contributing to shot selection, pacing, and sequence refinement

  3. Structured visual sequences to improve narrative flow, continuity, and audience retention

  4. Collaborated with the director on framing and visual direction during production


Content Strategy

  1. Designed for Instagram and YouTube distribution, with a focus on visually engaging, platform-friendly content

  2. Prioritized strong visual hooks, sequence-based storytelling, and pacing to maintain viewer retention

  3. Used a mix of close-up craftsmanship shots, wide environmental frames, and motion-driven transitions to create contrast and depth

  4. Targeted culturally engaged audiences, art enthusiasts, and global viewers interested in large-scale public art and creative processes

  5. Focused on cinematic storytelling with strong visual continuity and immersive pacing


Creative Direction

I proposed and executed key visual storytelling approaches to enhance engagement and narrative clarity within the final content.


This included designing a sequence-based progression from object detail to human interaction and finally to full-scale sculpture, translating the artistic process into a clear and cohesive narrative.


I also introduced a stop-motion style concept using repeated framing with controlled subject variation to create rhythm, visual consistency, and pattern-driven engagement suited for digital platforms.

  • Conceptualized and captured as a sequence: object → interaction → scale. Focused on maintaining visual continuity and narrative flow to represent craftsmanship and transformation.
    Conceptualized and captured as a sequence: object → interaction → scale. Focused on maintaining visual continuity and narrative flow to represent craftsmanship and transformation.
Conceptualized and executed stop-motion sequences using repeated framing with subject variation. Focused on precision in positioning to enable smooth transitions and rhythmic visual storytelling.
Conceptualized and executed stop-motion sequences using repeated framing with subject variation. Focused on precision in positioning to enable smooth transitions and rhythmic visual storytelling.
Impact / Outcome

  1. Produced for Riyadh Art under the Royal Commission for Riyadh City

  2. Distributed across public digital platforms including Instagram and YouTube

  3. Structured and edited to align with short-form content principles, prioritizing retention and engagement

  4. Designed to maximize viewer attention through sequencing, pacing, and visually immersive storytelling


Tools

Sony A7S III | Gimbal | Adobe Premiere Pro


Directed under Rameez Manama, reference available upon request.


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