Project Overview

Developed for Qatar Day during the Katara International Arabian Horse Festival, a cultural exhibition celebrating Arabian heritage and equestrian artistry.

The project focused on translating a visually rich, detail-driven experience into a short-form digital asset for social platforms.

My Role & Contribution

Captured on-ground content with a focus on composition, movement, and detail — including horse motion, textures, and environmental framing.

Handled post-production, including shot selection, sequencing, and pacing to align with short-form content performance.

Content Strategy

Designed for Instagram Reels using vertical, high-retention formats

Balanced slow, detailed visuals with dynamic movement

Used contrast between stillness (portraits, detailing) and motion (horse movement, crowd energy)

Structured sequencing to maintain attention and completion

Optimised for share-ability within culture and lifestyle content

Creative Approach

Adopted an editorial, cinematic style — positioning the exhibition as a visual narrative rather than event coverage.

Focused on texture, symmetry, and movement to highlight the elegance of Arabian horses while maintaining a premium tone.

Impact / Outcome

Delivered as an official asset for Qatar Day’s social platformsSupported the digital presence of the exhibitionContributed to broader event coverage through platform-optimised content

Tools

Device: iPhone 14 Pro Max

Editing: DaVinci Resolve, CapCut

Format: Instagram Reel (vertical video)

Platform: Instagram (Qatar Day official page), Website integration

Key Skills Demonstrated

On-ground content production

Short-form video strategy

Visual storytelling and composition

Video editing and pacing

Cultural event coverage

Platform optimisation