Clients, Brands and Coverage

A collection of media, event, hospitality, and brand-facing projects across Qatar’s cultural, culinary, retail, and live experience sectors. This body of work brings together editorial event coverage, food and beverage content, hospitality visuals, and on-ground experience documentation for brands and organisations including Qatar Day Media, Hermès Heritage, FIFA World Cup Qatar 2022, IDAM, Starbucks, Papa John’s, Nando’s, Hilton, and Visit Qatar.

My role across these projects varied from media coverage and content capture to visual storytelling, on-ground coordination, hospitality documentation, and brand-facing creative support. The focus was always the same: creating visuals that felt polished, contextual, and useful for digital storytelling, social media, event visibility, and brand communication.

Cultural & Luxury Coverage

Hermès Heritage Exhibition, Qatar 2023

Covered the Hermès Heritage Exhibition in Qatar while representing Qatar Day Media, with a focus on documenting the exhibition through an editorial and detail-led visual approach. The coverage highlighted the brand’s craftsmanship, archival pieces, leatherwork, spatial design, and quiet luxury codes, moving beyond standard event documentation into a more atmospheric style of storytelling.

Role:Media coverage, event photography, editorial framing, detail shots, visual storytelling, luxury brand documentation.

Culinary & Hospitality Stories

IDAM, Alain Ducasse & hospitality-led visual coverage

*Event communication for IDAM’s 10-year collaboration between Ducasse Paris and Qatar Museums.*

*Hospitality interiors captured through warm light, quiet details, and atmosphere-led composition.*

Service & Brand Touchpoints

A set of food, beverage, and retail hospitality visuals focused on the everyday touchpoints that shape customer experience. From behind-the-counter service moments to digital menu displays, café interiors, and product-led visuals, this work captures how brand identity appears in physical spaces and customer-facing environments.

The focus was on making functional spaces feel visually useful: content that could support social media, promotional storytelling, internal presentation, and brand atmosphere.

Live Events & Brand Experience Media

This section includes on-ground experience and event-related work across large-scale public environments, leisure spaces, and live event settings. The FIFA World Cup Qatar 2022 credential reflects access to one of the region’s most globally visible event environments, while the leisure visuals capture the scale, movement, and atmosphere of destination-led experiences.

Role:On-ground event exposure, experience documentation, visual environment capture, destination and leisure content.

*On-ground event access during FIFA World Cup Qatar 2022, reflecting experience within one of Qatar’s largest global event environments.*

*Experience-led visual content capturing leisure, scale, and destination atmosphere at the HILTON'S Salwa Beach Resort And Villas*

This collection reflects my experience working across fast-moving, brand-facing environments where visual content needs to be both polished and purposeful. From luxury exhibitions and culinary events to hospitality spaces, global sporting environments, and everyday service touchpoints, the work allowed me to build a sharper understanding of how brands communicate through atmosphere, detail, access, and experience. Across each project, my focus was on capturing visuals that could support storytelling, strengthen digital presence, and translate real-world moments into content with commercial and editorial value.