Caudalie Always-On Product Reel

Role: Product photography, video editing, typography, motion design, visual pacing

Format: Short-form social reel

Focus: Beauty content, skincare, paid social, product storytelling

The concept was built around a clean, premium beauty aesthetic, using minimal text overlays and soft product-led visuals to communicate skincare benefits quickly within a short-form video format.

The aim was to create a reel that felt platform-native while still retaining a polished brand feel. I focused on pacing, simple visual hierarchy, text placement, and smooth transitions to make the content easy to watch, easy to understand, and suitable for Instagram Reels, TikTok, or paid social testing.

Product photography featured in the reel was shot by me, with the final edit designed to show how still imagery, typography, and motion can be combined into a short beauty-focused social asset.